Stylish eyewear is de rigueur for De Rigo. The firm is the #3 eyewear company worldwide, behind Luxottica and Safilo. It makes sunglasses and eyeglasses under its own brand names (Sting, Police, Lozza) and licensed labels that include Etro, Fendi, Fila, Givenchy, and Pirelli. It sells through about 200 General Optica outlets in Spain and Portugal. In 2009 De Rigo sold a controlling stake in its Dollond & Aitchison (D&A) chain in the UK to Alliance Boots, which runs the business under the Boots Opticians banner. (De Rigo made almost half of its revenues from retail sales in the UK through D&A stores.) De Rigo also markets glasses in dozens of other countries (mostly in Europe, Asia, and South America).